Post by ShapanMBV on Nov 9, 2023 6:48:11 GMT
Through social platforms, all companies, but especially beauty companies, have the opportunity to offer their consumers what they are looking for. Social media like Instagram, Facebook, Youtube, Pinterest and so on are the best place to create this type of content . For example, especially in the world of cosmetics, beauty and wellness, one of the most direct and engaging ways of communicating content are “how-to” videos or tutorial videos. Just like MAC Cosmetics does on Pinterest, where it posts short videos with makeup lessons. Or as Marlena Steel did, with her very famous brand Makeup Geek.
In fact, the birth of this brand was a consequence of the creation of a YouTube channel where Marlena Steel herself provided makeup tips and instructions to increase and inspire her audience. To date, this business has web designs and development service caught on so much that it is worth 10 million dollars. This way of approaching the market is also very popular on Instagram. But that is not all. From social media, consumers also want to have a clear image of the company and its values. The fact of being able to create such direct content makes social media an effective but above all complete vehicle for cosmetics and beauty companies to express the values they possess and the ideas they promote.
Another fundamental piece to create consumer engagement. On this point we advise you to delve directly into the article: Digital marketing 2019 for beauty, cosmetics and well-being. New call-to-action 2. The competitive landscape changes In recent years, the role of social media has become fundamental and has shuffled the cards of the competition: with social media, even new market players can become protagonists, alongside already established brands. Many beauty brands born recently, such as Glossier, have ridden the wave of representing a novelty in the market, exploiting and showing themselves mainly in social channels such as Instagram, Facebook or Pinterest.
In fact, the birth of this brand was a consequence of the creation of a YouTube channel where Marlena Steel herself provided makeup tips and instructions to increase and inspire her audience. To date, this business has web designs and development service caught on so much that it is worth 10 million dollars. This way of approaching the market is also very popular on Instagram. But that is not all. From social media, consumers also want to have a clear image of the company and its values. The fact of being able to create such direct content makes social media an effective but above all complete vehicle for cosmetics and beauty companies to express the values they possess and the ideas they promote.
Another fundamental piece to create consumer engagement. On this point we advise you to delve directly into the article: Digital marketing 2019 for beauty, cosmetics and well-being. New call-to-action 2. The competitive landscape changes In recent years, the role of social media has become fundamental and has shuffled the cards of the competition: with social media, even new market players can become protagonists, alongside already established brands. Many beauty brands born recently, such as Glossier, have ridden the wave of representing a novelty in the market, exploiting and showing themselves mainly in social channels such as Instagram, Facebook or Pinterest.